3 Suggestions for Improving Customer Service of The StoreDecember 7, 2018
If you are looking to increase sales of your retail store then you need to work on improving the in-store experience. People come back to the store for the quality products but the shopping experience plays a huge part in retaining customers. A store needs to work hard on offering good customer service. If you are not good at satisfying the customers and offering smooth and efficient shopping experience then they will find other stores.
To stand out from the tough competition you will need to take the customer service to the next level. Customers are the most important asset for a business because without the clients there is no business.
Here are a few suggestions that can help in providing great customer service.
Remember and Appreciate Frequent Customers:
Attracting customers is important but it is also crucial to retain the customers. Loyal customers are a great asset. They visit the store regularly and keep the sales steady. If you want to earn customer loyalty then you should show them that you appreciate them.
When you see a frequent customer at the store you should acknowledge their presence and let them know that you are grateful for purchase. You can show them your appreciation with a lovely gesture like a small note or offer a complimentary gift. You should use an efficient CRM so that you can record the customer details. A simple note of gratitude can earn customer loyalty and their appreciation.
Upselling and Educating Customers:
People often think that upselling is a bad idea but it is an effective technique for improving customer service. There is no harm in educating the customers about the products that you are offering. You can upsell the products you have on the shelf or in your commercial freezer. It is an excellent way of making customers happy. You should always be ready to help the customers so that they can make better choices.
Make sure that the staff of the store is trained in upselling and cross-selling. They should pay attention to the customers and anticipate their needs. You should tell the customers the benefits of purchasing the product that you are upselling.
Be Ready for A Stockout:
You are not making a good impression on the customers if you run out of stock. People are disappointed when they do not find the products that they are looking for. The ideal thing will be to avoid the stockout situation completely. If you are facing a stockout situation then you need to find a way to make the best of the situation. The best way to deal with the situation without disappointing the clients is to offer substitutes.
A store should have a backup plan so that you are ready to deal with the customer properly. Be ready to recommend substitutes without any delay. It will make sure that you do not miss out on the sale. If you have another store or warehouse then you can offer a service where you get the product from another location and deliver it.