4 Ways to Improve Your White Hat SEO StrategiesDecember 27, 2018
Search engine optimization is a methodology of tactics used to increase the amount of visitors to a website by obtaining placement in high-ranking search results pages of search engines including Google, Bing, Yahoo and others. White hat SEO refers to the focus on a human audience opposed to search engines and completely follows search engine rules and policies. White Hat SEO techniques include using keywords and keyword analysis, blank linking to improve link popularity and writing content for human readers. There are 4 basic ways which helps to improve your White Hat SEO strategies.
1- Speed up Your Website:
You can speed up your website using CDN.It doesn’t improves your ranking only but also your experience can be increased by speeding up a website .Several things can be done to speed up a website and some of the tips are given below:
- By upgrading your hosting
- By compressing your images so that they serve fast
- By reducing the number of images on every single page
- By using content delivery network (CDN) so serve faster website across the globe
These help in focusing on user experience better and your site can be loaded fast.This also improves mobile friendliness.
By connecting pages on a website using keyword you can create back links internally to your sites pages. This helps users and search engines, by connecting the topics of your web pages together. By using keyword you are telling Google to connect to pages and to what page the link goes is all about. Page authority is also increased by sending the link juice to the page and is done by its help. It is almost like a page is vouching for another page and giving its recommendation of content found there. The important things to keep in mind are that you want to push these internal links to the pages you want to rank for. Don’t force a ton of internal link there if you don’t want to rank your certain page, then don’t force a ton of internal links there. Instead, push links at those pages you want to rank for such as the home page or an important promotions page. You should add links to authoritative websites.
3- Submitting Sitemaps to Google:
It is the powerful thing submitted to Google search console. To index your site and exactly where your site is it help Google .So you don’t have to wait for Google to find you. The ability to upgrade or downgrade a page importance it also help to give road map to every page. There is no ownside to having a sitemap and they are extremely important on sites that create dynamic pages, if you have few external links pointing to your site such as a new site and if you have a huge site with many pages. To install the Yoast SEO WordPress Plugin and follow their XML Sitemap instruction is a quick and easy way to submit a sitemap to Google.
Cleartwo is a Local SEO Agency in London and specializes in SEO tools and marketing strategies. They also provides services like keywords analysis and content analysis which is the basic target to improve the ranking on search engines. They provide reliable and realistic service and it increases the traffic by 70% on your website, which is the important tool in white hat seo.
4- Use Google Search Console:
For all website owners this tool is most powerful tool especially for those wearing white SEO hat. At this place you can tell the Google exactly what we want to see, which version we want to use and Google will tell you how people are searching your website using your keywords and most importantly you come to know which thing need immediate attention. Most importantly this place will tell you whether you site has been compromised by hacker or you have any penalties affecting your website. You need to go there because Google will not send you something like mail. To know what and where your pages are located from Google Search Console allow you to submit sitemaps. Good information of your site to Google will ultimately lead to good ranking.
It is important to know that we should implement white hat SEO techniques to run a successful website. You should always engage in other techniques and tools to rank your website better. Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines.
Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. All the hard work that goes into your website will be reduced to zero if you will be banned from the internet’s most commonly used search engine. Worst case is, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have drastic consequences.