It is disheartening to invest time, money, and creativity into a marketing campaign, and it doesn’t yield the expected results. If this has happened to you, you might need to return to the drawing board to find ways to boost engagement, traffic, and sales.
Adopting new strategies could help your business to attract new customers and enjoy success throughout 2021 and beyond. Here are four marketing tactics you might have overlooked.
1. Interactive Content
High-quality content might not be enough to secure a large readership and significant sales. It has been reported that 72% of consumers prefer to watch a product video over reading a product description. Also, high-quality infographics are 30 times more likely to be read than a whole blog or news article.
While interactive content is often harder to produce than a blog post, it could improve your brand’s engagement and revenue. Create content that will grab your audience’s attention, such as:
2. Attention-Grabbing Email Signatures
An email signature isn’t merely a sign-off. It provides an opportunity to promote your brand identity and increase engagement with your recipients. If you take the time to create attention-grabbing email signatures, you could form a positive, professional first impression when reaching out to prospective clients, suppliers, and business partners.
Your company’s email signatures must be well-designed to grab your recipients’ attention. For instance, they must complement your branding, feature eye-catching colors, promote your social media channels, and naturally incorporate a compelling call-to-action.
3. Turn to Micro-Influencers
Many brands tend to focus on securing macro-influencers to tap into their hundreds of thousands of followers. However, this marketing tactic is not only costly, but there is no guarantee that you will generate a big return on your investment. You’re relying on someone else to promote your brand, and this doesn’t always pay off.
Instead, you might enjoy greater success by enlisting the help of various micro-influencers, who will have real followers and high engagement rates on one or more channels. It is a clever tactic for boosting your brand recognition and increasing annual sales. However, you must ensure the micro-influencers you pick embody your brand’s mission and values to avoid a big marketing mistake.
4. Start Sharing Your Content
There are many platforms that are ideal for content sharing, such as:
- Facebook groups
- Infographic directories
Test the theory by sharing some of your content regularly for many days, weeks, or months, as it could lead to a larger readership and a better ranking in the search engines.
If your current marketing tactics aren’t working, it might be time to adopt the above strategies to increase your brand awareness, engagement, and revenue.