Virtual expos are becoming the norm, and with that comes an all-virtual sales experience.
Exhibitors and event marketing professionals worldwide praise the relatively low cost and substantial revenue generated by virtual trade shows. Virtual events are currently the second most crucial source of information considered by huge business decision-makers when investing in new technologies.
- Event hosts and exhibitors save plenty of money
- Hosting a trade show virtually means that hosts and exhibitors alike will save on costs such as travel, lodging, promotional items, etc. Reduced costs also allow more exhibitors to participate in the trade show, making it more useful for attendees.
- More attendees
The benefit of having a large number of exhibitors is surpassed only by having an even more significant increase in participants and attendees. Furthermore, it is effortless for attendees to join virtual expo since there is no travel involved.
Additionally, there are no minimum or maximum space constraints, so any number of attendees can be accommodated at a time.
You can also build and track qualified leads in a more strategic and organized manner. Significant data capture provides details on what you cannot otherwise capture in a physical event.
When it comes to physical venues, you will only get a standard attendance report. But when it comes to a virtual conference or virtual exhibition, you can keep track of every move of attendees via analytics and reporting. You will know details such as how they came, where they came from, how long they stayed, and even what presentations they watched. In a nutshell, you can keep track of what they did and whom they interacted with.
When it comes to lead nurturing, you can even run analytics reviews on content. When you know how many attendees viewed or downloaded a piece of information or content, you can tailor your future endeavors to what your qualified leads found most valuable.
Hyper personalization in virtual events is becoming the norm. Thus, every data you have gathered will contribute to your next strategy. You will have the advantage of designing more premium content and personalized CTAs based on user interest. Data of this sort was previously impossible to track, but virtual events give you the best opportunity to monitor all this information.
Further, the data collected at virtual trade shows can be ordered and redistributed to all exhibitors, providing them an opportunity for lead generation.
- Virtual trade shows provide exhibitors better exposure
Compared to their physical counterparts, virtual events and virtual trade shows have a longer lifespan. A virtual conference can last as many days as you like, unlike a physical conference that might only last one to two days.
Not only can you host the event longer, but with the right virtual trade show platform, you can also leave the information on demand for up to 90 days. You can also choose to give attendees and exhibitors permanent access to everything at the virtual expo, such as booths, documents, media, etc.
It must be noted that permanent access to your virtual trade show will create incredible SEO for your brand and generate a considerable amount of leads. Expect the benefits to keep rolling in long after the virtual trade show has ended.