Social media has immense potential to generate viewer/user engagement with its tools! And that’s one of the primary reasons for marketers to leverage its powers. They use social media channels to reach out to a broader audience pool and keep them engaged with information about their products, services, and various other promotional offers. That, in turn, leads to sales and profits. Hence, web designers need to generate a connection between Instagram and website design tactics to get maximum benefit.
Some crucial Instagram statistics for website designers
- More than 51% of the Instagram account holders log-in to their profile every day. Another 35% of users log-in several times in a day to check updates.
- More than 60% of users state that they learn new facts about a service, product, or brand from Instagram.
Hence, Instagram’s outreach is broad. And that’s the reason several entrepreneurs, small business owners, established brands, and the like are on Instagram to connect with the audience at large. Instagram today has over 1 billion monthly users. And many users upload pictures and post other updates.
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Creating the Instagram and website design synergy
Most websites today have a social media display button. Users can click on it and visit their social media profiles. Hence, today, website design needs to be implemented in a way that it caters to social media dynamism. Since most business houses and brands are high on the Instagram wave, the website developers and designers today know that they should say yes to a website design that promotes social interaction. Also, brands and business owners can buy 25 real Instagram followers, but should also look into multiple aspects of website design that can benefit their Instagram interactions.
The 21st century users today are shifting between Instagram and websites. As a result, the website designers need to offer the same user experience that a user witnessed on Instagram. Are you wondering how to go about it? The following steps can help:
- Keep the web design interactive
Most users like Instagram, because of engaging content and the capacity to interact with brands and social influencers. Instagram’s interactive feature gets the required boost by utilizing automation tools. It acts as the user’s replacement when they are not on Instagram, and the activities go on. The online users/visitors who get redirected from a brand’s Instagram account would want to visit its website. Hence, it indicates there needs to be a drastic change in the website design basics. The designers need to match it up with Instagram’s interactive capacity in a comfortable way. Improved user experience leads to higher brand appeal.
- Minimalism is crucial
Using the website design elements, optimally is the true essence of minimalism. Hence, there should be ample vacant spaces in the website design. For this, you need to stop using pointless images and content, with an attempt to create a lasting impression. The design should be clutter-free, so that the users can navigate easily through the website, to check out the content that they love reading most. The objective is to reduce distractions as much as possible.
- Customize the logos appropriately
Both website designers and brands should stay updated with web design trends. It will keep its brand ahead of the competition. They can also makeover the design as and when they deem fit. It becomes relevant when you want your website to have Instagram elements, for the audience to interact seamlessly. And your business or brand logo gains significance here. Sometimes, you need to redesign the logo or make minor adjustments to resonate with the changing aesthetics. It will help your website to gain more visibility and enhance the brand recall value.
- Flexibility is crucial
Your website should reflect the internet dynamism that’s apparent today! That will generate a more prominent and more profound impact and will draw the attention of more audience. Hence, you must experiment with multiple web design elements and check what works best for you. You could take the important lessons from Instagram concerning the strategic modifications to stay relevant and competitive. For this, increasing your web design flexibility is essential. That way, you can make small but crucial changes in web design. It will help you to capture the user’s mood and cater to the audience’s demands as well. Furthermore, the design will also improve website functionality, thereby boosting the user experience.
- Managing the focal point
It is essential for business owners and website designers to create a central attraction point on a website. It will help in emulating the Instagram design elements which showcase the user’s images as a focal point. You should start by recognizing the best aspect of your business that you want to showcase. You can make logical and smooth navigation for the users to view what you intend for them to see.
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These are some of the simple steps to build a harmonious Instagram and website design synergy, to gain more followers, business, and brand visibility.