“I want more backlinks!”….
“I want to be on the top of Google SERPs!”… I am losing the game, indeed.
Keep your chin up !!!!
I have heard many people saying this to upfront their business and sale their product to prospects. But they are jeopardized. Let’s unravel a solution for you.
Did you know ??? Your rivals are your secret weapons to turn the game in your favor. Rather, they are your success driven forces. Yes you’ve heard right ! Still no sure?
Read the complete article and don’t miss out single secret to beat your competitors.
Importance of SEO Competitor Analysis
62% of inbound marketers give priority to SEO improvement. They make efforts to grow their brand’s organic presence on #1. They leave no stone unturned to outshine and outrank them on digital platform. So you need to tap into their strategies to know what is working for them or what isn’t.
Well, the way to do so is through competitor analysis and keywords. How do I find my competitors keywords? Don’t worry, we’ll break down those top secrets of finding those keywords for you.
SEO competitor analysis for bespoke SEO is a key aspect before beginning SEO campaign. I have seen many firms who skip the analysis important step and jump straight into keyword mapping, optimizing content and link building etc. That’s wrong approach.
It’s importance relies in a fact that every individual step towards search engines when they want to find information related to products or services. And if your product is in top 3 results then who can stop you from booming. Howbeit, for that position on search result pages you have to espy on your competitors and study the ranking factors behind their success.
Leverage the SEO Competitive Keywords Research
SEO begins with keyword research. There is no another exit.
Your first move towards success is the identification of realistically targeted keywords. For example, if you own a barbershop, and want to rank for the seed keyword “ Barbershop”. Simply, type in the keyword on Google and find your top ranking competitors against that keyword.
Moreover, you can also look for hyper targeted, long-tail keywords with high /low search volume and low in competition. For example your targeted keyword is “Barbershop”, you may specify the location and product by typing “ Barber Shop in Cape Cod” or “Cape Cod Barbers”. These keyword phrases are more specific to particular niche, location or product that your are offering to your audience.
You can also use keyword research tools for free like Keyword Everywhere, Keyword revealer, KW Finder, Google Adword Keyword Planner, or you can also go for Moz Keyword Explorer, SEMrush, and Buzzsumo (Paid tools) to discover high-value keywords. These tools show you the domains that are ranking for specific keywords that are relevant to your niche.
Initially, you can go for free keyword research on these tools and if you like their features best suits your need and niche, then you can also get purchased version as well.
Mark Your Top Competitors
After making a list of high-quality targeted keywords,filter out the top competitors of your niche. Using above mentioned different tools, you’ll be able to find out which sites rank in top 10. Repeat the major keyword research and recognize particular sites coming up on Google First page. After proper keyword hunting, prepare the list of competitors. In this way, you will be on the same page as your competitors are and rank high in search engines.
As mentioned above in example, if you find the ranking sites against specific long tail keywords, then these sites are your competitors, so mark them ,study them and analyze their performance ranking factors. Check out their SEO backlinking strategy, from where they are getting backlinks that is making their backlink profile strong and lagging you behind.
Find Competitor Most Commonly Used Keywords
After preparing the list of competitors, you can look at insights of the competitors website and find some more targeted, LSI keywords and their business generating keywords. SEMrush tool is most effective in this scenario.
Follow the simple process to learn how to do it
Under Competitive Research, click on “Domain Overview”, and type in competitors URL. Then move forward to “Organic Research” tab and click on “Positions”. There, you will see the keywords list your competitor is ranking for. Determine the strengths and weakness of your competitors. And use those weakness as your strengths.
- Keyword Density
For this, use keyword density analyzer of SEMrush and find the competitor’s keyword density and your target keyword density in competitor’s domain. Like, if your target keyword is “ Barber Shop Cape Cod”, you can look at the competitors site to learn how many times they have used that keyword in their particular page. Repeat this process for all competitors list and get an idea of average keyword density.
- MetaData and Backlinks
Look at different factors ( LSI Keywords, meta descriptions, Alt Text etc.) to analyze the metadata of your competitors site. If you lack at this point, then it’s a chance to grab ranking on top and outrank the competitor’s website.
For backlinks, you can check a number and name of sites that link back to your competitor’s site. Ahrefs tool is the best to find this sort of information. It tells the number of most high-quality to least quality links that you need to target for your sales outreach. After that , your next step should be to acquire links similar to your competitor and get similar ranking against them.
Don’t be tempted to short -terms results and overnight success. Instead, hire seo marketing company for white hat SEO services, or get competitor analysis report in 1 day.
Analyze the Competitors Website Content
After getting clear idea of the competitors website, analyze their content and social media marketing strategy. This is very important step through which you can achieve best results in less time. High quality and SEO optimized content ranks your site well on Google. What’s the use of keywords if you don’t know how to use them in content. There is no any secret to Google crawling, indexing and ranking other than top-quality, authorized and trustworthy content on website [Google EAT guidelines].
Look these factors in competitors website content
- Frequency of social media sharing
- Engagement rate
- Blog Post Frequency
- Domain Authority
- Number of active social media networks
Now you’ve more than enough information to do SEO and boost your rankings. Don’t reinvent the wheel. Start the Competitor analysis for SEO right away!