If you are initiating green efforts in your business, it is crucial to involve your customers. It is better for your business if your consumer base cooperates with your sustainability efforts. A few businesses have established strategies to get their customers involved in the green effort. Some give incentives such as zero parking fees for drivers with hybrid cars, while others suggest eco-friendly lifestyles.
Educating your consumers about going green will not be an easy process. It requires ongoing communications and thoughtful innovations. Packaging such as combustible bubble mailers is something you can utilise to help your customers go green. This packaging can be cut up and put straight into a compost bin. When you switch to recyclable materials in your products, your consumers will be inspired to do their part in the green effort.
- Promote Its Value
You must promote the value of eco-friendly products. Simply because a product is green doesn’t mean your consumers will snatch it up. Keep in mind that consumers will factor in savings and benefits when selecting products on the market.
But it is a good thing that most green products have amazing benefits that can be emphasised. It has advantages in terms of money savings, health, safety, and convenience. For example, a nontoxic carpet cleaner may be overlooked, but if you market it as something safe for babies, it will appeal to a wider demographic since consumers want the best for their family. Utilising compostable bubble mailers for your products are safe for the health and environment and help your customers with their green efforts.
- Target Emotions
Your advocacy must touch the emotions of your consumers. Think of ways to tap into the values, sensibilities, and perceptions of your customers. Research suggests that if your message resonates with your consumers’ aspirations and worldview, it can be a powerful motivation for them to adopt certain behaviours. Your marketing campaign can inspire them to start living a green lifestyle.
- Normalise It
Decades ago, going green and adopting eco-friendly habits were viewed as out of the ordinary. But there have been huge strides in green advocacy in recent years, and it is becoming the norm. Reiterate this fact to your consumers to inspire them to adopt green practices. Utilise messages and social influence that normalise green consumption. You might want to emphasise the positive qualities of going green.
- Utilise Social Media
People are wired to their web-connected gadgets and devices most hours of the day. A huge chunk of marketing efforts nowadays is targeting social media platforms. Social influencers who have tons of followers on social media can reach consumers and promote green products. Although influencers who are also green warriors, do exist, it is better to engage mainstream personalities who can position green products as a normal part of their routine. Making green normal helps your business reach a broader audience. Utilise the power of influencers to nudge your digital audience in a greener direction.
It is crucial to get your consumers involved with the sustainability efforts of your business. Costs and benefits are top priorities of consumers in selecting products, but you can easily switch their perspective by emphasising the advantages of going green. Make it easy for your consumers to adopt a green lifestyle by providing eco-friendly products that meet their needs.