No matter where you go and who you speak to, every single person dealing with content would be fully aware of WordPress. After being acquainted with the world wide web in 2003, the small blogging platform has expanded at such a rate that now, WordPress is considered to be one of the best Content Management Systems (CMS) for professionals around the globe.
In today’s day and age, WordPress has gained massive popularity among content marketing professionals all over, with close to 8,088,611 downloads to date. Moreover, it is also believed that more than 35 percent of the overall websites on the internet use WordPress to manage their content.
However, what exactly is it about this CMS that makes it so popular among users? Well, the answer is simply hidden in your content’s SEO management. WordPress, unlike many other CMS, is a custom made tool for your SEO needs. It automatically helps you improve your SEO on-the-go and helps uplift your rankings in SERPs.
In this article, we will explore some of the hardcore reasons why WordPress is the best CMS for SEO in the world currently and how you can use this brilliant content management tool to make your content reach greater heights.
As any SEO professional would know, the user experience of any website is of paramount importance, especially since it is one of the most crucial ranking factors in the SEO game. And WordPress knows how to exactly keep your audience hooked.
The popular CMS, which functions as an outstanding platform for your website needs, combines the power of plugins, themes, and built-in features in order to make your webpages look more attractive and user-friendly. This in turn helps pique the interest of your potential customers, who end up spending more time on your website than before.
The more customers stay on your website, the lesser your bounce rate becomes. And a diminished bounce rate is critical for ranking high in Google’s SERPs.
Using Wordpress makes it extremely easy for content professionals to make changes to their webpage’s permalink. You can directly add the keyword in the URL, potentially increasing your chances of greater visibility on SERPs.
Having a relevant and reliable permalink helps users know where the link is going to lead them, and identify the kind of content they will most probably be exposed to. This tactic helps your website get more organic clicks, and automatically improve your search engine rankings. Hence, there’s no doubt that WordPress is the best CMS for SEO needs of a company.
Images are the most powerful tools available to any content professional to make any blog post, or any content piece for that matter, interesting. Without images, your content could be informative but still considered dull and boring by users. It is because of this very reason that including and optimizing images in your content is necessary.
However, images tend to impact a webpage’s loading time, which is a crucial ranking factor for search engines. And this is exactly where WordPress proves to be the best CMS for SEO. It helps you generate alternative text for every image with the help of numerous plugins available on the platform.
Once you start adding the relevant keywords in the alt texts, it makes for a solid image description and automatically enhances the site’s SEO by alerting search engines of the development.
For any content management system to be truly successful, it is of utmost importance that the particular platform is regarded as reliable by its users. According to research conducted by W3Techs, it was found that 28.6% of all websites are powered by WordPress, compared to its competitor Joomla (3.3%) and Drupal (2.3%).
Better Metadata Management
For any SEO professional, the metadata and titles form the backbone of their optimization efforts. These two factors, after all, help in enhancing the way search engines perceive your website and webpages in order to correctly interpret their relevance.
Metadata helps to alert the search engine crawlers who then take time to understand what a specific webpage presents. Adding the title and description with the correct keywords in the metadata helps increase the website rank more than ever.
WordPress users can achieve this feat without any hassle by simply using the Yoast SEO plug-in, which enables a content manager to add Metadata in their posts within a few minutes.
The main reason why WordPress is the best CMS for SEO lies in the tool’s plugins. Unlike most other content management systems, WordPress focuses on improving your website’s SEO efforts through quality plugins that directly cater to SEO demands.
WordPress contains select plugins for a company’s SEO efforts which can efficiently and easily optimize the content of your pages and further help you with the analytics. Some of the most popular SEO plugins on WordPress include:
- Yoast SEO
- Google XML Sitemaps
- Google Analytics by MonsterInsights
- Schema Markup Plugins
One of the major factors that make WordPress the best CMS for SEO is mobile-friendliness. In the current world, mobile users seem to be increasing tenfold with each passing day. Therefore, websites need to pay heed to mobile usage while deciding on their SEO efforts.
If you are a marketing professional with an online business to run, it is paramount that you optimize your website for mobile devices. Remember, it is only a mobile responsive website that can enhance your SEO rankings.
WordPress takes the cake here since the system is mobile-optimized, which means that you can employ the services of a number of free and premium themes on the CMS that are mobile-friendly, responsive and loaded with features to give you the edge.
As discussed above, WordPress is simple to use and filled with resources, plugins, and themes, making it a leading CMS choice for SEO experts. In the current day and age, it has become imperative for brands and companies to up the ante when it comes to their SEO efforts.
After all, your website is where all the action begins, so SEO professionals put all their energy into gathering a meteor chunk of the available audience base and increasing search ranks. When you use WordPress and work with all the features mentioned above, you’ll surely get closer to the top of the search engine results page and see your content shine.